mmmEat

This project includes three applications: mmmEat, mmmPro, and mmmSuivi.

This project aims to give users access to personalized monitoring based on their needs, enable professionals to manage their activities more effectively, and propose suitable dietary plans for each individual.

The project is currently in development and will be released on iOS and Android at the end of 2023.

My role
Product Designer

Client
mmmEat

Timeline
12 months (2022)

Overview

Context

This project required upstream work on the design side to create and write all the technical and functional specifications for the three applications and the BackOffice.

This in-depth work required many working sessions with the client to meet all their expectations and create unique, ultra-simplified applications for both coachees and professionals.

• mmmEat is the basic application for people seeking advice and a personalized diet plan tailored to their needs. This application will enable users to choose a professional from a large selection and have a follow-up over several weeks.

• mmmPro is an application for professionals, enabling them to manage their customers, their evolutions, their schedule, the creation of food plans, and the management of their income.

• mmmSuivi is the application for people who already have physical sessions with a coach or dietician, but who want access to the application's functionalities (food tracking, chat with the pro, etc.).

To simplify the case study, only the mmmEat application will be discussed here.

Design process

Initial thinking

Target Users

• People searching for professionals to reach their goals

• People who have a direct relationship with their professional and wish to access the app's functionalities

• Professionals (coaches and dieticians) wishing to join the mmmEat network to expand their customer base

Research Methods

• Existing system

• Qualitative research (in-person interviews)

Problem statement

Challenge

Nutrition applications are numerous and it can be complex to find a complete one that offers personalized follow-up with privileged access to a health professional. Some only offer recipes to achieve different goals but without necessarily any follow-up from a human on the other side. This can quickly discourage a user.

This case study's primary objective is to conceptualize an app design that addresses this challenge, offering a simplified way to access personalized coaching with someone checking on your evolution.

Prototyping and Testing

User Testing Insights

• More details on the professional's selection page
  Users want to be able to access all the pro's information by clicking on the presentation video, but also to be able to "like" vertical videos directly and continue scrolling if needed.

• Quick and simple questionnaires
  Users will be asked to fill in several questionnaires to propose profiles and recipes that suit their objectives. Make these simple, fast, and thorough.

• A design that requires as little scrolling as possible
  Reduce vertical space as much as possible.

Design concept

Visual identity

Final Designs

Get personalized recommendations

Onboarding

Quiz

Users can create an account and complete a quiz to have access to a suggestion of professional profiles.

Find your professional

Discover several professional profiles to meet your needs.

Professional videos

More info on professionals

Appointment and meal plan management

Schedule and manage appointments with your professional to set up your meal plan.

Schedule appointments

Access your meal plan

Takeaways

Reflection

These applications are my first project aimed at the general public, and this enabled me to refine the designs as much as possible, with numerous in-house test sessions.

This project was comprehensive and required a lot of thought in terms of the overall architecture, as the 3 applications work together and contain a lot of information. It was a real challenge to simplify and synthesize the information for both the coachee and the professional.